The brief called for an idea to increase fundraising for Pencils of Promise among millennials. We couldn't think of a better idea than giving millennials more opportunities to post pictures of themselves.
CW - Kate Carter
IM - Andie Calloway
AD - Jarrett Jamison
IBM: Project Accel
Young Glory Shortlist 2012 (October Brief)
Overpopulation is affecting many cities around the world. Primarily, traffic. So we created Project Accel, an app that eliminates gridlock.
CW - Devin McGillivary
GD - Verenice Lopez, Nath Cochran
Motion - Bradley Daniely
AD/Motion - Jarrett Jamison
Yeah! Burger
Too Good For Manners
Atlanta is full of delicious burger competition. We needed a way to set Yeah! Burger apart. After eating there, we found the face-stuffing menu nearly impossible to eat politely. Hence the tag, too good for manners.
CW - Kate Carter
IM - Tyler Welbron
AD - Jarrett Jamison
Campbell's Soup
Atlanta Addys Student Gold - Print
As Seen At Dinner
Since television is the leading competitor to dinner, we advertised dinner time conversations as TV shows. "Let's Put Dinner Back in Prime Time."
CW - Martin Baker, Devin McGillivary
IM - John Shafto
AD - Jarrett Jamison
D.A.R.E.
Simply put, D.A.R.E. needs to take a risk. By ironically putting more guns on the street, D.A.R.E aims to gain awareness about gun violence.
CW - Gretchen Zachan
IM - Alec Lewis
AD/Motion - Rory Jensen
AD - Jarrett Jamison
BRANDOFFS
Sometimes the only way to see how consumers really feel about a brand is ask them who they'd rather share a waterbed with. So, we did. Modern Copywriter liked it so much he tweeted about it.
Amazon, a company famous for shipping purchased goods, needed to a way to humanize the process. Presenting From, you, a campaign designed to change the way people give.
CW - Kate Carter, Will Isom
AD - Jarrett Jamison
Lamisil
Lamisil is losing too much business to ignorance and home remedies. In order to convey just how badly Athlete's Foot itches, we put together these hair-raising scratch contraptions to encourage everyone to treat the problem properly, not poorly.
CW - Kate Carter
IM - John Shafto
AD - Jarrett Jamison
Footlocker Rebrand
From ref stripes to pin stripes.
We are playing a different game now.
CW - Kate Carter, Devin McGillivary
GD - Verenice Lopez, Aleena Khan
IM - Julie Vann
AD - Danae Belanger, Jarrett Jamison
Circus Toys
We've asked our entire class to design themselves, so that you can play with us. Literally.
Coming very soon to a desk near you.
CW - Kate Carter, Josh Shelton
AD/ Illustration - Rory Jensen, Jarrett Jamison
Illustration
I have a Visual Art Background, so I still draw and paint, but I also illustrate things. Here are some of them.
