Agency: The Springhill Company

Fast cars. Dumb questions. Smarter AI.

AI is usually framed like it’s about to take over the planet. But most people are just asking it what to eat for lunch. So for the launch of Google’s Gemini AI on Pixel, we decided to embrace that energy. By giving the tech to McLaren F1’s Lando Norris and Oscar Piastri inside the McLaren Technology Center, to plan their day and ask a bunch of questions that absolutely no engineer would approve of. It’s not a product demo. It’s a personality test—for them and for the AI.

My Role: Art Direction, Conceptual Development

Agency: Meta Creative X

Cannes Lions - Film Craft: Sound Design - Shortlist
Clio - Film Craft Sound Design (Kemba) - Bronze Clio
Clio - Film Craft Direction (Kemba) - Silver Clio
AICP Post - Best in Show
AICP Post - Winner - Sound Design & Audio Mix
AICP Post - Winner - Advertising excellence campaign & Docu-Style
AICP Post - Shortlist - Sound Design & Audio Mix
AICP - Shortlist - Advertising excellence campaign & Docu-Style
D&AD - Shortlist - Direction, Film
D&AD - Shortlist - Sound Design and Use of Music - Audio Composition

We The Culture elevates Black creators to share their vision with the world, spark community, and empower them to build successful, entertaining and sustainable networks across the Meta apps. The program and social community is dedicated to celebrate Black creativity and create Black equity.

I helped lead creative on this project starting with creating the “We The Culture” name, a play on the first words of the preamble, “We The People” the program name pays homage to the Black influence on art, fashion and mainstream culture.

For pulse 2 of creative, we created the concept called “Good Glitch” which was inspired by a quote from the late Senator and Civil Rights activist, John Lewis

“Never, ever be afraid to make some noise and get in good trouble, necessary trouble.” - John Lewis

A glitch is usually seen as something negative, or a disruption. We conceptually reframed these creators’ “glitches” as their purpose of why these Black creators unapologetically create in the first place. A good glitch suspends the current order of things and creates space for magic to occur. A good glitch is the spark inside these creators to affect positive change in the world.

FILMS - Our spots were directed by JM Harper
Creative Director - Jose Luis Martinez
Copywriter - Massaër Ndiaye
Art Directors - Noahamin Taye, Jarrett Jamison

My Role: Art Direction, Conceptual Development, Naming of We The Culture program

Agency: Facebook Creative X

Cannes - Bronze Film Lion - Culture & Context
Cannes - Shortlist - Film Single Market Campaign
Clio - Shortlist - Film Craft
Art Director’s Club - Bronze Cube - In-House - Television Film Online Video
Art Director’s Club - Shortlist - Design for Good - In-House
Art Director’s Club - Shortlist - In-House - Television Film Online Video
Art Director’s Club - Shortlist - Advertising - Television Film Online Video
ONE Show - Merit - Direction - brand side Initiated & Original Projects
ONE Show - Merit - Social Channel Single Platform
ONE Show - Shortlist- Social Channel Single Platform
ONE Show - Shortlist - Online Films Long Form
Shorty Awards - Finalist - Medium Length Video
Webby - Nominee Diversity & Inclusion Social
Drum Awards for Social Media - Highly Commended Effective use of Video
Immortal Awards - Shortlist

Adweek
Social Media Today

Facebook app celebrates and supports the Black community throughout the year through Black Community Programs as well as during cultural moments such as Black History Month. These ongoing commitments honor the power of the collective while taking an inclusive, supportive stance for the community.

For Black History Month this year, we wanted to ensure a cohesive cross-app strategy. The unifying insight driving the work across our app surfaces throughout the month is History is made every time Black excellence perseveres in the face of inequity and we wanted it to come to life through Facebook Groups, video content, discovery and expression tools. The creative idea Black Makes A Way is a celebration of diverse Black communities in their quest for progress and celebrates stories of people using our platform and products to positively drive equity and change. The idea is inspired by the phrase “making a way out of no way” which is rooted in and understood by the Black community to refer to the many ways Black culture perseveres.

In celebration of Black History Month, the Facebook app social team launched our hero anthem film, "You So Black." This work was featuring a rendition and performance from poet and activist Theresa tha SONGBIRD. Her amazing poem "You So Black" serves as an uplifting celebration of the communities and Groups that work every day to drive equity and inclusion within the Black community. As we celebrate the every day heroes past and present, this Black History Month we acknowledge that history is made every time Black excellence perseveres in the face of inequity.

FILM - Our spot was directed by JM Harper

Creative Director - Jose Luis Martinez

ACD Copywriter - Massaër Ndiaye

ACD Art Director - Jarrett Jamison

My Role: Art Direction, Conceptual Development, Illustration and Sticker Design

Agency: Upwork

Hiring freelance staff for a creative project during the holiday season can be very stressful. However, Upwork makes it easy, allowing hiring managers to feel relaxed and at ease. This calmness and zen like state is Made by Upwork.

This social campaign was targeted at hiring managers and consisted of a series of social posts, carousels and GIFS.

Photographer - Jack Strutz
Creative Lead - Jarrett Jamison

My Role: Art Direction, Conceptual Development, and Creative Direction.

Agency: TBWA\Chiat\Day LA

The LA Philharmonic is hitting the streets in our new film to launch the 2017/18 season. Here it is: 8 days of shooting. 24 locations. 17 world-class musicians. The beach, dinosaurs, donuts and the Big Lebowski party house. This is Our City, Our Sound.

Creative Directors - Matthew Woodhams-Roberts,
Dave Horton

Sr. Copywriter - Carol Saraiva

Sr. Art Director - Jarrett Jamison

My Role: Art Direction, Conceptual Development, and Visual Design

Company: JJ ARTS LLC

SPEAK IT, BELIEVE IT, HARD WORK, and DEDICATION are the pillars that the Anything is Possible movement is built on. Let's continue to spread positivity and encourage our youth to follow their dreams and live their best lives at an early age. This is some of the merchandise that I created to accompany the movement. The goal is to get this message into every school district and educational institution in the United States and Beyond!

Grab some merchandise here on either of my web stores:

https://www.etsy.com/shop/JJARTSLLC

Creative Director/ Photographer - Jarrett Jamison

My Role: Creative Direction, Art Direction, Conceptual Development, and Visual Design, Photography

Agency: Facebook Creative X

Shorty Social Good Awards - Best Integrated Campaign
Shorty Social Good Awards - Best Mobile Campaign
Shorty Social Good Awards - Finalist Best Social Movement
Shorty Social Good Awards - Finalist Best Diversity & Inclusion
Shorty Social Good Awards - Finalist Best in Social Justice
Webby - Nominee Diversity & Inclusion Series and Campaigns
In House Creativity Awards - Silver Social Media

Every February, the US and Canada celebrate the historical contributions of the Black Community during Black History Month. With this campaign, we set out to recognize the Facebook Groups and individuals who are making Black History every day, and using Facebook Groups to come together in powerful ways. This was a celebration of the Groups and individuals uplifting the contributions of the Black Community, drawing inspiration from the Black National Anthem. As it starts with the words “Lift Every Voice”, that’s exactly how we wanted to celebrate Black History Month with the Facebook App.

An icon of Black American culture, "Lift Every Voice and Sing" was written by poet James Weldon Johnson in 1900 and adopted as the Black National Anthem shortly thereafter. For over a century, its lyrics have brought together generations of Black women and men.

Our campaign “Lift Every Voice” will celebrate the Black community, reinforcing our brand belief that people can do more together than alone. Our hero piece is a film which includes a performance of the song, “Lift Every Voice and Sing”, by the female vocalists June’s Diary and members of Facebook Groups. The film debuted on Mark Zuckerberg's Facebook page, then a :60s cutdown premiered on TV during the NBA All Star game. Throughout the month, we launched additional content featuring Groups, Facebook Watch talent and unsung heroes from the community, our modern-day history makers.

FILM - Our TV spot was directed by Jason Harper and aired during the the 2020 NBA All Star game in Chicago

Creative Director - Jan Jaworski

ACD Copywriter - Massaër Ndiaye

ACD Art Director - Jarrett Jamison

My Role: Art Direction, Conceptual Development, and Visual Design

Agency: 19TH & PARK

I was brought on by 19TH & PARK to help create a 0:30 spot for our Healthcare client. The project is called Unwind to help our audience be at ease when choosing a new healthcare plan. Fortunately, our healthcare client guides customers through this process.

Creative Director - Rachael Hardy

Art Directors - Jen Forrest, Jarrett Jamison

Illustrator - Jarrett Jamison

Animation Motion - Holler Studios

My Role: Art Direction, Conceptual Development, Illustration of visual graphics, Storyboard Development

Agency: Facebook Creative X

Whatever you’re into, find your group.

Creative Directors - Jose Luis Martinez, Jenna Livingston

Art Directors - Lahn Nguyen, Jarrett Jamison

FILMS - Our spots were directed by directing duo Alaska

My Role: Art Direction, Conceptual Development, Copywriting on Fish Tank spot

Agency: R/GA

Do more with the new Galaxy Note7. With an iris scanner, expandable storage, fast wireless charging, water resistant design, a camera that captures more and the most powerful S Pen yet, the Galaxy Note7 is made to help you do more. More everything.

This spot ran during the opening ceremonies of the 2016 Rio Olympic Games. We also created a series of demo videos for specific features.

Executive Creative Directors - Qian Qian, Tristan Kincaid

Art Directors - Bruno Nakano, Jarrett Jamison

My Role: Art Direction, Visual Design

Agency: TBWA\Chiat\Day LA

During the holidays families have annual traditions, whether it be certain recipes, the group board game, or even the onesie family photo. We targeted families that were staying in Airbnb homes during Thanksgiving and encouraged them to continue their old traditions and create new ones in their New Home For The Holidays. Same Traditions, New Home. In one week, we created a mobile site that allowed families to celebrate and share these traditions visually through a series of illustrated social filters. You heard it correctly. We made all this happen in one week with no budget.

Illustrators: Adhemas Batista, Mark Ward, Adam Hayes, Mogollon, Jarrett Jamison

Creative Directors - Kyla Elliott, Ben Beazley

Sr. Copywriter - Carol Saraiva

Sr. Art Director - Jarrett Jamison

Development: Martian SF

My Role: Art Direction, Conceptual Development, Visual Design and Illustration

Agency: R/GA

The Samsung Galaxy TabProS is the lightest 2-in 1. It can be used as a tablet and a laptop. We created executions for pre-roll, digital out of home in Times Square, print, and banners. Light. Powerful. Brilliant. Beautiful. Work. Play. Unparalleled.

Executive Creative Directors - Qian Qian, Tristan Kincaid 

Associate Creative Director - Tal Shub

Art Director - Jarrett Jamison

Associate Designer: Jongwoo Kim

My Role: Conceptual development, Art Direction, Visual Design.

Agency: R/GA

We created an LED Basketball court animation for Samsung for Opening Night of the 2015-16 NBA season in San Francisco. I helped concept and create an animation sequence that played on the court during this event. The featured product was the Gear S2. We collaborated with the animators in our Content Studio to bring the story to life. The event was a huge success and a lot of fun.

Creative Directors - Qian Qian, Tristan Kincaid

Art Director - Jarrett Jamison

My Role: Conceptual development, Art Direction of the animation sequence, illustration.

Agency: R/GA

When Chuck Taylor asked us to create several custom Chuck Hack sneaker designs, we embraced the challenge. Instead of using a fabricator to create the sneakers, we created them by hand, keeping the true Chuck Hack spirit. The Converse Vine and Instagram channels nearly doubled in size after this project.

Our bike chain sneaker gained the most likes on Converse's Vine channel (27K) and has close to 2,000,000+ loops.

Creative Director: Roberto Fara

Hackers: Chaz Rini, Jarrett Jamison

Prototype Studio (Bike Circuit Hack): Kumi Tominaga

Vine Artists: Yell Design, Chris Donlon

My Role: Created designs and hand painted sneaker designs. Created concepts for the stories around the sneakers and worked with Vine Artists to produce them.

Agency: R/GA

When our clients at Samsung Mobile USA asked us to demonstrate the features of the new Galaxy S6 edge+ and Note5 devices, we embraced the challenge. We didn't want to use boring voiceovers, so we shot them as unique 15 - 30 second spots. We shot all 17 videos in a week. Here are a few.

Creative Directors - Qian Qian, Tristan Kincaid 

Associate Creative Directors - Felipe Ferreira, Ethan Schmidt

Art Director - Jarrett Jamison

My Role: Conceptual development, Art Direction of scenes and styling.

Agency: R/GA

After winning the pitch for the business of PBC, we created a campaign based on the theme: BACK TO BOXING. Essentially we are cutting all of the fluff from the sport and getting back to it's Sweet Science. 

My Role: Art Direction and design of print ads and conceptual development of the campaign.

Agency: R/GA

JJANG means Cool or The Best in Korea. I was brought in to create hand painted video titles and accents for various content throughout this project. We even got a shoutout from MTV Asia.

Creative Director: Nat Drapiza

Associate Creative Director: TJ Walthall

Animation: Joseph Oak

My Role: Created hand painted titles and accents for content.

Some of my paintings and things...

Agency: R/GA

Advertising Age Top 10 Viral Video Chart

Most tablets are highlighted for their productivity features such as the ability to film a movie, or compose music. We took an honest approach and showed what people really use their tablets for.

The Samsung Tab S is designed for astonishing color and surpasses the rest with it's Super AMOLED Display. Compared to conventional LCD tablets with about 70% color reproduction, The Super AMOLED reproduces colors that match up to more than 90% of nature's true color palette, enabling you to enjoy videos, pictures and other various contents in their true colors. Super AMOLED display. Vision Redefined.

Associate Creative Director (Copy) - TJ Walthall 

Copywriter - Jose "Pepe" Hernandez

Art Direction and Design - Josh Yeston, Jarrett Jamison

My Role: Conceptual development, Art Direction and Design from the pitch of this business all the way through to the end production. Conceptual development and design of OLA units and homepage takeovers also.

Agency: R/GA

*Case study video password provided upon request.

R/GA partnered with L'Oréal Paris and the MTA to create the L’Oréal Paris Intelligent Color Experience, a pilot project designed as the next incarnation of experiential marketing and out-of-store shopping. The Intelligent Color Experience is an interactive machine that uses cameras and sensors to scan the colors in a shopper’s outfit. After detecting the three primary colors in the outfit, the machine offers the shopper personalized matching (or clashing) product options from the L'Oréal Paris Colour Riche line. Shoppers can purchase the suggested nail polish, eye shadow, mascara, and lipstick directly from the machine or choose to email the options to themselves. 

 
Housed in the 42nd Street–Bryant Park subway station, the L’Oréal Paris Intelligent Color Experience drew immediate attention with media calling the machine the "futuristic beauty store for the city girl on the go". An article by The New York Times announced the project and highlighted both R/GA's ingenuity and L'Oréal Paris's position as a leader in the beauty space.

In less than 48 hours, the program generated 130MM impressions and $4.7MM in ad value and appeared in major publications from Creativity to the coveted Low-Brow/Brilliant section of New York Magazine Approval Matrix.

Creative Direction: Matt Zavala, Suyin Sleeman
Copy: Brooke Johnson
Designer: Rachel Tervenski

My Role: Website design and design support throughout the experience.

I have a Visual Art Background, so I still draw and paint, but I also illustrate things. Here are some of them.

Cannes Future Lions Winner 2013

Young Glory Shortlist 2012 (October Brief)

Overpopulation is affecting many cities around the world. Primarily, traffic. So we created Project Accel, an app that eliminates gridlock.

In only a week we raised over $16,000 for all 5 team members to travel to Cannes, France to accept our award.

CW - Devin McGillivary

GD - Verenice Lopez, Nath Cochran

Motion - Bradley Daniely

AD/Motion - Jarrett Jamison

Atlanta Addys Gold - Print

As Seen At Dinner

Since television is the leading competitor to dinner, we advertised dinner time conversations as TV shows. "Let's Put Dinner Back in Prime Time."

CW - Martin Baker, Devin McGillivary

IM - John Shafto

AD - Jarrett Jamison